How to get more qualified leads

Learn how you can optimize your onboarding flow to generate more engaged and qualified leads.

From promise to persuasion to opt-in

Let’s start by taking a quick look at the typical journey every new Landing Page visitor walks through.

Asking for a second action

By following the user journey we just outlined above it should now be clear that in order for a user to follow through and perform the desired call-to-action you have to persuade her that your company is trustworthy and your product solves her problem in a reasonable way. Turning a complete stranger into an interested subscriber means that the visitor in question is aligned with your vision and very likely excited about the future you’re striving for. A future in which the current pain points she is experiencing are alleviated.

Your challenge

I’d like to invite you to take a look at your current Landing Page workflow. Do you ask for a second action? If so, how far further down the funnel is this action? If not, what second action could you ask your users to perform? Where do you want to ask for the second action? On the “Thank You” page or the “Welcome Onboard” E-Mail?


Having a solid Landing Page is the single best tool to attract a visitors attention and quickly articulate the core benefits your product has to offer. The Landing Pages main goal is to build trust and convince the user to finally perform a call-to-action in order to get more information and stay updated on the developments of your product and company.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Philipp Muens

👨‍💻 Maker — 👨‍🏫 Lifelong learner — Co-creator of the Serverless Framework —