Learn how you can optimize your onboarding flow to generate more engaged and qualified leads. — Dedicated Landing Pages are a great way to turn new visitors into newsletter subscribers, webinar attendees or trial customers. However having a large list of new opt-ins doesn’t necessarily mean that those users are heavily engaged or interested in the product or service you offer. Is there a way to…

You have a business idea but you’re not sure if it solves a real pain point and there’s a market of potential buyers out there? — You could move forward and build an MVP to validate your idea but should you really invest the time and money to do it? Validating that there’s enough demand for your solution later down the road is one of the most important steps you need to take in order to…

…and how to avoid them — Building a Landing Page is one of the very first step you take when working on a new business endeavor. But how do you know if the Landing Page is “good enough” to be shown to your future customers? What are the best practices you should be following when working…

Customer retention is a goal every business owner should be obsessed with. At the end of the day it’s cheaper to retain an existing customer than it is to acquire a new one. But how do you ensure that your customers keep using your service? Are there any simple, yet…

Your Landing Page is finally online and you got some traffic but it isn’t generating any leads? Does your Landing Page contain all the information to communicate the key benefits your target audience is looking for? What other strategies are out there to increase your conversion rates? In this blog…

Your product offers a free trial but your users aren’t converting when it expires? Most of the time the worst part is that you don’t have any data to figure out why users stopped using your product. …

You love working on your product but marketing isn’t your cup of tea? Learn how to use your support system to generate content marketing ideas for you. — So you’re a technical founder looking for practical advice on how to market the product you just built? You’re thinking about hiring someone or outsourcing your marketing entirely because “you’re not an expert”? If you’re going that route should you hire a freelancer or an agency? And how do you…

Learn why Swift has the potential to replace Python as the core driver for modern Machine Learning applications. — Note: In this post we’ll compare and contrast different programming languages. Everything discussed should be taken with a grain of salt. There’s no single programming language which solves all the problems in an elegant and performant way. Every language has its up- and downsides. Swift is no exception.

How to build powerful abstractions with generic programming — Generic programming makes it possible to describe an implementation in an abstract way with the intention to reuse it with different data types. While generic programming is a really powerful tool as it prevents the programmer from repeating herself it can be hard to grasp for newcomers. …