7 Psychological Triggers used in Growth Hacking

Learn what Psychological Triggers are used to growth-hack products.

Human needs

Disclaimer: This is by no means a scientific write-up. If you’re interested in the fascinating topic of Psychology I’d encourage you to pick up some legit literature such as “Thinking Fast and Slow” or to connect with an expert who majored in Psychology.

The Triggers

Now that we learned more about basic human needs and what drives us, it’s time to take a deep dive into the different Psychological Triggers you can use to tap into those needs and nudge your visitors to take certain actions.

1. Me vs. You

To some extent, everyone is an egoist. While that might sound harsh it’s a reality that people are obsessed with themselves. Knowing this puts you at a huge advantage because you can articulate your copywriting in a way that speaks directly to your users “self”.

2. Making Progress

There are only 9 pages left to complete the chapter in your favorite book? You only have to collect one more item to reach the next level in your favorite video game?

3. Time

Time is one of the resources which cannot be created. Time will move on, no matter what you do. Given this, everyone values their time more than anything else.

4. Comparing and Contrasting

The “Basic Plan” is 99 USD while the “Pro Plan” which has significantly more features is only 129 USD? Most people would pick the “Pro Plan” given that it has more features to offer. Even if those features will never be used. Looking at it through the lens of logic it doesn’t really make sense to go with the “Pro Plan” if the “Basic Plan” would be more than enough in terms of value delivered.

5. Fear

A huge major driving force which is ingrained in everyone of us is fear. Fear comes in many different forms. We’re fearful of failure, bad things happening to our loved ones and the inevitable death.

6. Social Proof

As we already learned, us humans are social animals. Being social doesn’t only mean that we like to socialize with each other, it also means that we tend to mimic and “copy” one another to be more likeable and therefore accepted in our peer group.

7. Acting logical

Everyone wants to believe that all the decisions she makes are entirely driven by logic. As it turns out this is not true most of the time. You and I buy products based on emotion rather than logic. Just pay close attention to the advertisements you see every day. Almost every single one speaks in the language of emotions rather than logic.

Your challenge

I’d like to invite you to take a look at your current Product website / app to identify places where you could use one of the triggers we just discussed.

Conclusion

Human beings are social animals. A lot of our decision making is driven by our emotions and unconscious rather than logic and self-control.

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👨‍💻 Maker — 👨‍🏫 Lifelong learner — Co-creator of the Serverless Framework — https://philippmuens.com

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Philipp Muens

👨‍💻 Maker — 👨‍🏫 Lifelong learner — Co-creator of the Serverless Framework — https://philippmuens.com